SWOT Analysis

Strength
Brainient is a young, up and coming company. Over the past two years the company has gone from being one mans idea, to a small start up securing first £50,000 and then £800,000 in investors. Despite the econmomic down turn, Brainient has succeeded in growing in size.

Brainient has been one of the first to the market with an idea that is both original and very profitable. The following link indicated the revenues generated by different mediums of advertising.

http://techcrunch.com/2011/04/13/iab-advertising-26-billion-2010/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

One of the biggest advantages is that Brainient already have a a succcessful client base to build from. Their current portfolio includes partnerships with Volvo, Samsung, Zoopla and many more.

Weakness
Relatively small company means that there is little room for maneuvering work and job load. If someone decides to leave then it can be problematic until the jobrole is filled.

Although being a young company reflects success and entrepreneurial skills, it also can negatively show inexperience in the business. Although this is a weakness, we may be able to consider methods of turning this into a positive.

Opportunity
Having formed a PEST Analysis in the previous post, we discussed that the economic climate of the recession has helped Brainient in growing over the past two years. Since its core ideas formate methods of targeted marketing, it is a great way for companies to start marketing in a very cost effective way. Also, the concept of interactive video is a way of harnessing the resources that companies already have. So companies will be improving the website that they already have rather than making external methods of marketing.

Threat
With every business lies threats- some in the form of environmental factors and other in the form of competition. Fortunately for Brainient, the environment seems to actually benefit their product. However, some of the problems associated with creating web based projects is that the competition is world wide. As a result there are a number of other companies who are selling very similar product. Here are a few companies that are very real threats to brainient- some of which who already have a bigger client base.

VideoClix.tv
Mixpo
ConciseClick
ClickThrough


Conclusion
Using this SWOT analysis as a basis- we can now start developing a marketing strategy that would best suit the business structure of Brainient and the environment in which it needs to excel, especially dealing with weaknesses and threats found from SWOT.