A second wind! Band Promotions

Discussing the improvements that were gained from the formative feedback we decided to hone in on an industry that was both untouched in terms of video interactivity and itself was a highly competitive industry.

These two factors are the reasons why we chose to target Band Promotion websites. Since their business is to attract young talent to post their content on it, it is crucial that they provide the best platform they can. However if they were to use interactive video, they would be able to allow users interested in that band to find out more about that band, including more about the band members, or their past events, but more importantly, to view and buy tickets for their next gig. This would benefit the band- who are clients of the band promos website and therefore increase the popularity of the website- the success of the bands who make the lime light would also perpetuate advertisements of the band promos website, and in turn Brainient.

Conversely, we could even argue from the perspective of a band promo websites competitors. I.e stating that the interactive technology is here, its only a matter of time before one of the band promos website uses brainient styled software. It is only a matter of time before one of your competitors does it first. WE So if another band promo website has an edge over you- then it is more likely that more up and coming bands will choose them over you. Using this as a form of "industry pressure", our argument could basically be that "the technology is here and so is the opportunity- the time is now to act and invest in Brainient".

This argument backed by the fact that businesses have been suffering recently and are trying to pick themselves up further encourage them to consolidate the product that they offer to their clients by improving the video platform they use.

All in all, we feel that we have identified a very niche place in the market to target. Using the market research we will surely be able to create a marketing strategy that is concise to the target audience, based on thorough market research and effective in its nature.