Summative Assessment and Conclusion

We gave the summative assessment having made a large number of changes that we originally had in the formative.

Thankfully all of our adjustments worked in our favor and with the help of Jon Tebb and George Nindi, we collectively delivered a well structured pitch that interested the markers on the panel including the founder of Brainient- Emi Gal!

We mainly focussed on the industry we had chosen to target, the methods in which they would benefit but all of our conclusions were based on the market research that we carried out. These factors along with my closing line "...the time is now, invest in Brainient or you may find your profits flush down the Drainient" received a fairly positive feedback from the panel.

Some of the ways in which we could have improved our pitch would be to not target band promotion websites who encourage small bands. We could have just as well marketed to band promo websites who deal with bigger, more successful bands where as in our pitch we came across more tentative to use websites that promote smaller/up and coming bands.

One other criticism from the panels from Emi Gal was that we could have used an actual brainient interactive video to further demonstrate the benefits of Brainient to a user. However, given the time constrain of 5 minutes per presentation we felt that this was an acceptable flaw but a definite consideration for a future professional presentation if we were to re-enact it.

Overall this course has been a fairly positive one. We have learned some of the fundamental aspects of Marketing and at the same time put it to practical use. This may benefit anyone who has started their own business and is thinking of the best ways to market their ideas in the creative industry. I also learned the importance of teamwork in this work flow and that communication is an essential criteria in the success of delivering a presentation. It was also a great experience to meet an entrepreneur like Emi and Ollie, who were able to give feedback from first hand professional experience.