Having given the pitch our group, although succeeded in our market research still needed to develop it further.
Our pitch was from a marketing teams perspective speaking to Brainients marketing team and creating a deep analysis of the current situation. Our pitch was therefore not specified to a target audience. This was a misunderstanding on our part and would need to figure out exactly what industry we were targeting.
However we still managed to use the market research effectively and maybe needed to simply tweak this. For example w made plans of concessions to new, returning and recommended customers. This will be useful in the future presentation.
That being said, we have to change a lot of our current content to meet the brief accurately. Myself Jon Tebb and George Nindi started thinking of a specific industry that we could use to base our presentation on.
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