Formative Assesment

Having done much research into the marketing and the product, we created a short presentation to give for the formative assessment.

Taking the role of a marketing team for Brainient, we decided to analyze all the aspects from the current webpage to the competition that Brainient faces.

In our research we found many uses for the product. One of the most versatile things that makes Brainient such a great platform is that it caters for a general company/business who have a website. We initially identified four businesses that would benefit from Brainients' services: smart phone companies, the car industry, home stores and fashion industry. We then stated the obvious benefits of how they can be improved with Brainient including confining your target audience and allowing seamless interactivity between the user and the product.

Using the SWOT analysis, we then discussed both the Brainient product and the environment it is in. We highlighted some of the plus and minus points. Some of the plus points included how brainient is a young, up and coming company who already have big clients under their name. On the other hand, brainient is not the only supplier of such a service- there are many competitors home and abroad, some of which who already have a larger clientele than Brainent currently do. Seeing this as the major threat we identified both our product and place in the market. This is then used in the marketing strategy.

Having identified Brainient as a smaller than desirable competitor in a global market, we felt that the biggest key for them is to increase the partnerships they have at a very fast rate. In this case we developed a six point plan to follow in order to achieve this.

First we would need to spread the idea to businesses by organizing presentation, attending and networking at business events, developing a list of potential clients and approaching them. Then we also thought that it would be a very good idea to create deals to attract new customers, give concessions on return customers and also making incentives for current brainient users to recommend their busniess partners.

This was our initial pitch and we felt had enough logical marketing research to substantiate it. This presentation was developed mainly by myself, George Niindi and Jon Tebb who also supported many of the ideas here. Upon giving the presentation we will most likely need to develop and maybe change our pitch altogether.