Introduction to the Brief

This blog documents the progress of my Enterprising and Entrepreneurship unit.

The aim of this course is to work in a diverse group of individuals to understand the basic concepts of marketing to promote a product in an efficient way to a specific target audience. Given the the line that we are in (media), it would be a good way of learning key skills that are necessary in order to open ones own business and to get our ideas across in the most effective way.

In this case, we are focussing on branding through the latest form of virtual communication- i.e the internet. Our task is to successfully create marketing strategies for "Brainient", a company that specializes in creating pop ups/advertising on relevant videos on the internet. We also have to convey our ideas through a presentation in the final weeks on the findings that we have.

The members of my group are

Sanjay Sen (myself)
John Tebb
George Nindi
Lloyd Blake
Jerome John

The first step we must take in order to organize our time and workload in the most efficient way is to pick specific job roles that we wish to do. once this is achieved, then we can proceed to effectively carrying out the tasks that we have been assigned to. With good team work and a precise work plan I am sure that we will be able to form a strong set of marketing plans that may benefit "Brainient". Most importantly we will have the opportunity to learn key skills about marketing that will directly benefit anyone who is intending on setting up a business in the future.