Having carried out some initial research on the internet, I found out that Branient is a part of a revolutionary concept- interactive video. It is a medium that takes an already popular and accepted medium- online video, and adds an extra dimension to it by adding relevant, concise pop up animations and links.
Brainient have created a product that would mainly appeal to big companies and small businesses alike.
Here is an example, (although not interactive itself), of how someone used interactive video to request a free brochure from the same company that he/she is watching the add on. It most likely is the case that the viewer is watching the video on the glasses companies website or another relevant website that they have now shown an interest. It makes sense that the advertisement is a relevant, furthering the viewers potential to be a customer.
Now having a basic understanding of the way in which the idea works- I am in a better position to start considering marketing analysis to start highlighting the position of the company, and the economic environment in which it must thrive.
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